How SparkToro Gets Customers

Imagine you could get 10,000 people in your target audience in one room and ask them:

– What keywords have you been searching lately?

– Which social networks do you use most? Least?

– What social accounts do you follow?

– What Subreddits do you post in?

– What podcasts do you listen to?

…and have these answers actually be accurate?

That’s what SparkToro does. 

But it almost didn’t.

In fact, the team had to reconceptualize and rebuild it from scratch when Elon took over Twitter (and effectively shut down their API).

Which is why I wanted to talk to Amanda Natividad, SparkToro’s VP of Marketing.

Previously, Amanda led marketing and content for companies like Naturebox, Fitbit and Growth Machine.

If you’re a solo marketer OR work in a SaaS that has a highly stressful culture, you’ll want to read this.

I sat down with Amanda to get a behind-the-scenes look at how SparkToro gets customers, plus how they have grown sustainably with a “chill work” philosophy. 

I can’t wait for you to apply these insights to your own company.

What you’ll read here are words. Some Amanda’s. Some mine.

— Brendan