There are marketing philosophies that I like.
And there are marketing philosophies that I’m willing to bet my career on.
I’m betting my career on Content Brands.
Forget “be a media company.”
Become a content brand.
Make your content so good, people would pay for it.
I sat down with John Bonini (former Head of Marketing at Databox - now consulting and running Some Good Content) to get a behind-the-scenes look at how Databox gets customers, plus how they grew to $7.6M ARR sustainably and predictably by building a content brand.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some John’s. Some mine.
— Brendan
Below, we’ll explore:
The exact 5 steps you need to build a Content Brand
The biggest roadblocks to building one (+ how to avoid each)
How to last at a company (when most marketing leaders last less than 2 years)