How do you even start to plan marketing when everything is brand new every day?
How do you get customers?
How to attract talent (and keep them)?
How do you structure your team?
I sat down with Meghan Keaney Anderson (VP of Marketing at Jasper) to get a behind-the-scenes look at how Jasper gets customers, plus how they grew in an industry where everything changes constantly.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Meghan’s. Some mine.
— Brendan
Below, we’ll explore:
Jasper’s top marketing channels
How to keep marketing in lock-step with product
Jasper’s blended strategy approach to team structure
Why “assembly line marketing” no longer works
2 steps to prevent high-performer burnout (even when things are changing constantly)