Gifting in B2B is really hard to do well.
And the competition is cutthroat.
With competitors like Sendoso having raised $150M+ and Reachdesk around $50M+, a new approach is required if you want to compete and win.
Enter: Loop & Tie.
I sat down with MK Getler-Porizkova (CMO of Loop & Tie) to get a behind-the-scenes look at how Loop & Tie gets customers.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some MK’s. Some mine.
— Brendan
How Loop & Tie Gets Customers (+40% user growth YoY)
Below, we’ll explore:
The unique meeting and planning structure that allows their team to do meaningful work while remaining small
How they turned their product into their best performing channel
Learnings from a big mistake that they made with their own product that frustrated a lot of customers
Loop & Tie’s “regenerative” growth method + how it helps them reframe growing a company