How Podia gets customers (200k+ users)

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"TaLk t0 YoUR CuStoM3Rs"

- some LinkedIn thinkboi

Customer research.

Lots of people give it lip service.

It’s easy to talk about on LinkedIn.

But few are willing to put a calendar link at the footer of every email their company sends to let customers book time on their calendar.

I get it.

That’s a bold move.

Especially when you have 150,000+ customers.

But… I’ve seen it.

I watched our guest today do exactly that.

Because THAT, my friends, is exactly what you have to do.

Marketing lives and dies by our proximity to the customer.

By our proximity to the market.

The closer we can be to the customer, the better our internal relationships with other teams.

The closer we can be to the customer, the better our marketing.

The closer we can be to the customer, the better our revenue.

It… solves a lot of problems we all seem to be having.

So today, you’ll get the playbook (plus so much more).

I sat down with Benyamin Elias (VP of Marketing @ Podia) to get a behind-the-scenes look at how they use a radical marketing philosophy to acquire 200k+ users.

Few marketers truly understand product and company-transforming marketing the way Benyamin does.

I can’t wait for you to apply these insights to your own company.

What you’ll read here are words. Some Benyamin’s. Some mine.

— Brendan

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