I recently sat down with Kacie Jenkins, SVP of Marketing at Sendoso to learn more about how they get customers.
We dove into the wearing of many hats for a small marketing team, how to properly look at attribution, and the effectiveness of working cross-functionally across the business.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Kacie’s. Some Lindsay’s. Some mine.
— Brendan
Below, we’ll also explore:
How Sendoso’s 6-person marketing team turned an entire ship around from crappy lead gen that’s not converting to brand investments that pay dividends
How Kacie thinks about attribution, multi-touch point attribution, and eliminating the push-pull battle between sales and marketing
Why OKRs should be tackled cross-functionally