97% of LinkedIn creators lost half their reach in 2025.
Here's what the other 3% figured out.
Video is down 72%
Overall reach down 50%.
Company pages down 66%.
Followers growth down 59%.
When it comes to being good at LinkedIn, I feel like I’ve been the mayor of flop town for the past few months.
LinkedIn rolled out an entirely new algorithm over the last year and just updated it again last month.
And the stuff you’ve been told to do now actively hurts you:
Posting 5x or more per week actively hurts you
Video is zero sum - a few videos get 90% of the impressions
I felt like I was losing my mind trying to keep up on here so instead of flailing and subjecting my friends to endless emo sadboi DMs, I did something about it.
I did a deep dive into 20+ sources:
LinkedIn's engineering blog
The 360Brew research paper
Data studies covering 5M+ posts
Reddit threads from marketers in the trenches
And I created a playbook on what actually works right now:
The 5 post formats winning in 2026.
The 8 mistakes bleeding your reach.
My 90-day reset plan.
Here’s the ENTIRE thing, just for you (I’d love for it to be zero-click but its way too much for an email):
PS - haven’t mentioned this anywhere else, but this is one of THREE field guides I’ll be sharing over the next few weeks.
LinkedIn ✅
Newsletter
SEO/AEO
If you want the next two, you’re already in the right spot!