The most dangerous thing you can do right now is study Cursor.
Because the lesson most marketers will take from this story is:
"We need to build a product so good it markets itself."
And then they'll go back to their desk, open their editorial calendar, and keep doing exactly what they were doing before.
So let's make a deal. I'm going to break down every single channel Cursor used to go from $0 to $3B ARR in 30 months.
And in return, you're going to resist the urge to say "our product isn't like that" and actually look for the 3 or 4 principles that apply to whatever you're building right now.
Because some of this is replicable. And the parts that aren't will still change how you think about the parts that are.
Here's the story.