I sat down with Pete Lorenco, VP of Marketing at PathFactory to get a behind-the-scenes look at how his small and creatively driven marketing team actually gets customers.
We’ve all heard the ‘turn your marketing team into a media company’ bit, and while PathFactory fits right in with multiple content streams, they’re taking a different approach–Quality over quantity, where value is everything.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Pete’s. Some mine.
— Brendan
Below, we’ll explore:
How creativity enables brands to win.
How building relationships now can pay dividends later.
Why you should treat display ads like a billboard where the value is in the ad, not a click.