As one of the founding members of Mutiny’s marketing team, Ryan Narod has a rare story to tell.
I recently sat down with him to chat about how their humble two-person beginning has evolved into a well-oiled marketing machine (albeit still a remarkably small team for how much they achieve).
He takes us through how they plan out each year, the structure of their team, and some pretty unique philosophies to how Mutiny gets customers.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Ryan’s. Some Lindsay’s. Some mine.
— Brendan
How Mutiny Gets Customers (2500 Qualified Meetings in a Year!)
Below, we’ll explore:
Mutiny’s top performing marketing channels
How the business is forecasted at the highest level, and how the marketing team meets those goals.
How Mutiny attracts and retains top marketing talent
What to do when you start to max out on your TAM.
The secret to building a tenured and passionate marketing team.