I sat down with VP of Marketing Kristen Bryant Smith to get a behind-the-scenes look at how Help Scout gets customers.
We tapped into how they grew to $30M+ ARR sustainably, predictably by building a content brand, and the importance of customer support and marketing working together to tell their product story.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Kristen’s. Some mine.
— Brendan
Below, we’ll explore:
When it comes to goal-setting, how do we measure ambition vs accountability?
Why your product story is really what gets customers
The foundation of Help Scout’s marketing