Somewhere right now, a CEO is texting their VP of Marketing a photo of a PostHog billboard.
One line underneath it. "Can we do something like this?"
No.
Not yet, anyway.
Because the billboard is the last thing PostHog buys.
They spent years building a content machine so efficient that $172,000 a month on billboards, merch and straight up weird stunts makes sense.
Copy that and you’re just yeeting money into the sun.
So I read every source. Re-checked every number. Here's what's actually in there:
⚡️ The four-step rule that took marketing from a $1K repo push to $1.2M a month
⚡️ Why engineers write the content (and why comparison pages convert at 25%)
⚡️ The newsletter that out-clicks a $5,000 sponsorship
⚡️ How AI answer engines became their biggest channel
⚡️ The "7/10" paid strategy, and why boring ads beat their unhinged ones
⚡️ $45K a month for "do more weird" and $60K a month on merch
