If you’re chronically online (or on LinkedIn - like me), you know Clay.
Or at least, you’ve heard of them.
You might have heard one or two of the plays I’m about to share with you, but I doubt you know all 15.
I spent way too many nights in Clay's job postings (one brags about hiring an ex-investment banker 'with 200k TikTok followers'), agency case studies and video transcripts from their own marketing team.
Skim this one and you'll miss the exact LinkedIn content mix that got Clay 6 million organic impressions in a quarter and the four ways they prove a $1MM billboard bill to finance.
I will guarantee if you read this, you'll spot one thing they did that you haven't thought of.
If your board just forwarded you a Clay podcast or video with the subject line "can we do this?", this one's for you.
⚡️ The founder who wouldn't hang up until you joined his Slack
⚡️ The 15% shitposting rule behind 6 million organic LinkedIn impressions in one quarter
⚡️ Meetups in 90+ cities that Clay doesn't staff
⚡️ $1MM in billboards and the four ways they measure them
⚡️ 19,000 webinar registrants at under $12 a lead
⚡️ Why their dinners close more deals than conferences
