Ashley Levesque has been on a wild ride.
She joined Demio as Director of Marketing in September, 2020.
Demio was acquired by Banzai 5 months later.
Soon after, Ashley became VP of Marketing at Banzai and has led the marketing function there for a combined 3.5 years.
I sat down with Ashley Levesque (VP of Marketing at Banzai) to get a behind-the-scenes look at how Banzai gets customers, plus how they went public and their marketing strategy going forward (which was a new one to me!).
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Ashley’s. Some mine.
— Brendan
Below, we’ll explore:
Moving from a PLG motion to a hybrid motion (self-serve + sales-led)
What to do when OKRs don’t work for you (new framework)
Mergers, acquisition, and becoming a branded house versus a house of brands
The 6 data points that inform their business strategy and marketing philosophy
Banzai's 2 best performing marketing channels