Your first marketing hire rarely becomes your VP of marketing.
Your first marketing hire is even more rarely the one who takes you from zero to $45 ARR.
Your first marketing hire is even MORE rarely able to do that in four years.
Then, consider you have a non-traditional product, like CaaS (creative as a service).
And that’s exactly what we’re going to dive into today.
I sat down with Amrita Mathur (former VP of Marketing at Superside - now VP of Marketing at Clickup) to get a behind-the-scenes look at how Superside gets customers, plus how they grew to $45 ARR in just four years.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Amrita’s. Some mine.
— Brendan
Below, we’ll explore:
The exact weekly, bi-weekly, monthly, quarterly and annual meeting process Superside follows
How Superside wins cross-functionally with “Tiger Teams”
A huge hiring mistake Superside made attempting to blitz-scale
Why innovation in pricing is a major lever to pull for marketers
Hot take: Why channel-offer fit is the only thing that matters + the 4 that are working for them right now