Blitz-scaling.
Hyper-growth.
Growth. At. All. Costs.
Horrifically bloated marketing programs yeeting millions of dollars into the atmosphere praying to hit critical mass as fast as possible.
Right?
Maybe.
Growth can also look a different way.
Navattic, founded in 2020, just doubled YoY.
And here’s the kicker.
They only have one marketer (at the time of writing).
I sat down with Natalie Marcotullio (Head of Growth and Operations @ Navattic - interactive demo software) to get a behind-the-scenes look at how they’ve doubled year over year.
I can’t wait for you to apply these insights to your own company.
What you’ll read here are words. Some Natalie’s. Some mine.
— Brendan
PS - I couldn’t be a bigger fan of Navattic. On LinkedIn, I literally can’t shut up about it.
If you want to see a few more examples of Navattic's interactive demos in action, quite a few Growth Sprints clients use it, too!
Below, we’ll explore:
Getting customers as a team of one
Meeting structure for a small marketing team
Strategy for preventing micro-management and confusion
A “goal-first” approach to marketing that reduces overwhelm and internal politics
The V+U framework for acquiring customers
How to be everywhere (even when you can’t be)